About me

Welcome to Josephine’s Coaching Club. My name is Freyja-Josephine, founder and creative mind behind this platform. Fitness and Fashion have always been an important part of my life. I always maintained an active lifestyle and have been lucky enough to try a variety of sports of which my favorite is tennis for sure. My interest for Fashion has been present since I am young: Elle, Vogue, H’ Bazaar … I read them as a daily newspaper. Not only because of the fashion itself but also because I see fashion as a mirror of society.

Based on my passion, I followed my field of interest and researched fashion in political brand building at the LSE in London. Together with my BSA Fitness Trainer Certification and Reformer Pilates Certification and after working several years in the corporate world, I decided to create this coaching platform for young professionals to guide them in their brand building at work:

Career is about brand building. Brand building is all about building up an image of leadership the audience can emotionally relate to. An image attractive to the audience, highly depending on appearance and performance.

I look forward to working with you!


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